DL-062 · Case study
Margin-protected marketplace repricing for an electronics distributor
An electronics distributor selling through competitive marketplaces needed to automate price updates while maintaining minimum contribution margins.
- Client
- Name withheld
- Location
- Turkey
- Industry
- Consumer electronics distribution
- Capabilities
- 01Audit03Build02Stabilize
01
Challenge
- Pricing teams manually monitored competitors and marketplace promotions.
- Frequent supplier cost changes made fixed pricing rules unreliable.
- Automated discounts risked eroding margins when fees and fulfilment costs changed.
02
Environment
- Trendyol, Hepsiburada and internal pricing data.
- Logo Tiger ERP and supplier purchasing records.
- Marketplace fees, stock availability and promotional budgets.
03
Intervention
- Designed a price recommendation engine using current costs and channel economics.
- Built configurable margin floors and promotion restrictions.
- Integrated available marketplace pricing feeds and controlled price publication.
- Added approval requirements for exceptional pricing decisions.
04
Outcome
- A repeatable, margin-aware pricing workflow.
- Greater control over automated marketplace price changes.
- Clear visibility into price recommendations and rejected updates.
- 01COSTSERP→MARKET SIGNALSMarketplaces
- 02MARKET SIGNALSMarketplaces→PRICING RULESEngine
- 03PRICING RULESEngine→MARGIN FLOORProtection
- 04MARGIN FLOORProtection→PRICE UPDATESApproved
Stack and services.
Stack03
Services used01
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