DL-032 · Case study
Multichannel order and inventory sync for a fitness brand
A fitness-equipment brand sold on several marketplaces through one platform. We built a serverless connector that keeps orders, tracking and stock in step.
- Client
- Name withheld
- Location
- Canada
- Industry
- Fitness-equipment brand
- Capabilities
- 03Build02Stabilize
01
Challenge
- Orders from a second marketplace needed routing, tracking and stock updates.
- Bundled products made inventory counts across channels unreliable.
- FBA stock and off-Amazon orders had to share one inventory pool.
02
Environment
- Brand selling on Amazon plus other marketplaces through a multichannel platform.
- FBA inventory used for orders from every channel.
- Finance team working from spreadsheets in cloud storage.
03
Intervention
- Order routing, tracking and inventory sync between the platform and a marketplace.
- Bundle-aware inventory logic so kits never oversell their components.
- FBA multi-channel fulfilment rewritten, with tracking pushed back to every channel.
- Amazon sales and Ads reports delivered to cloud storage; Orders API migration.
04
Outcome
- Orders from non-Amazon channels ship from FBA without manual steps.
- One global FBA inventory view rebuilt from three separate Amazon reports.
- Connector maintained and extended over several years.
- 01CHANNEL PLATFORMListings / orders→DATA CONNECTORServerlessorders
- 02MARKETPLACESecond channel→DATA CONNECTORServerless
- 03STATE STOREBundles / stock- -DATA CONNECTORServerless
- 04DATA CONNECTORServerless→AMAZON FBAMCF ordersfulfil
- 05SP-API + ADSReports→DATA CONNECTORServerless
- 06DATA CONNECTORServerless- -MARKETPLACESecond channeltracking
- 07SP-API + ADSReports→CLOUD STORAGEFinance files
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