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DL-060 · Case study

Seller onboarding automation for a B2B marketplace operator

A B2B marketplace operator needed to scale supplier onboarding without increasing the manual workload of its compliance and marketplace operations teams.

Client
Name withheld
Location
Spain
Industry
B2B marketplace platforms
Capabilities
01Audit03Build04Secure
01

Challenge

  • New sellers submitted business documents through email and shared folders.
  • Missing documentation delayed onboarding and catalogue activation.
  • Internal teams lacked a consistent view of seller approval status.
02

Environment

  • Mirakl marketplace platform.
  • Salesforce CRM and an external identity verification provider.
  • Supplier contracts, business registration evidence and operational onboarding checklists.
03

Intervention

  • Designed a centralized seller onboarding portal.
  • Integrated document collection, verification status and internal approval workflows.
  • Created structured onboarding states with reminders and exception handling.
  • Connected approved seller records to downstream marketplace account provisioning.
04

Outcome

  • A controlled and auditable supplier onboarding process.
  • Better visibility into incomplete and blocked applications.
  • Reduced administrative duplication between commercial and compliance teams.
Seller registration → Documentation → Verification → Internal approval → Marketplace activation.REGISTRATIONSellerDOCUMENTSCollectionVERIFICATIONIdentityAPPROVALInternalMIRAKLActivation
  1. 01REGISTRATIONSellerDOCUMENTSCollection
  2. 02DOCUMENTSCollectionVERIFICATIONIdentity
  3. 03VERIFICATIONIdentityAPPROVALInternal
  4. 04APPROVALInternalMIRAKLActivation
Fig. 01Seller onboarding workflowSeller registration → Documentation → Verification → Internal approval → Marketplace activation.Scale NTS

Stack and services.

Stack02

  • Mirakl
  • Salesforce

Services used02

Tell us what has to work.

A senior engineer reads every brief. Describe the system, what it runs on today and what happens when it fails.

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